Florence Eiseman never intended to be a designer. Her hobby turned into a business when her husband took some organdy pinafores she had made for friends to a buyer and returned with a large order. Her first order was sewn by women in their own homes and this was the beginning of this legendary brand.
Her well known philosophy was that one should see the child first and not the clothing. Clothes should simply highlight the natural beauty of a child. Generations of children dressed in her designs confirm that she was right about this. Celebrities like members of the Kennedy family, Elizabeth Taylor and Princess Grace of Monaco dressed their children in her clothes.
She was a stickler for good workmanship and use of quality fabrics. Early features of her designs included hand sewn hems, French seams, hand rolled edges and collars framing the face. Ten years after launching her first collection, she was a recipient of a Nieman Marcus award for her contribution to fashion for children. The Milwaukie Art Museum did a retrospective of her work in 1985.
The brand has remained successful and is still going strong today. When Florence retired from daily involvement due to ill health, Teri Shapiro, her head designer, continued to nurture the brand. She was the first non-Eiseman to become an officer in the company. She said that when designing the clothing, it has always been important to keep designs fresh and trendy without losing the classic look of the brand.
The range has expanded over the years to include swimwear, play clothes and knitwear. It has also extended its range of baby clothes, including a variety of dresses, bloomers and rompers in cool and comfortable cotton blends. Fabrics are patterned with prints and stripes and are still embellished with delightful appliques which are a signature of the brand.
The clothing is still designed in Milwaukie and has been available for years at specialty stores. However, now mothers worldwide are able to dress their children in these clothes as they can be purchased from many online stores. One can examine the many different items on offer, searching according to size, color, type and gender.
Items are lined and machine washable. Many of them are reversible, such as a multicolored seersucker dress. A little one dressed in one of the striped dresses and bloomers with bows, teamed with one of the floppy seersucker hats with floral details, will stand out in a crowd. For little girls, a classic navy and white striped dress with the flower pin at the waist is trendy and sweet at the same time.
The right outfit for every child and occasion can be found amongst the Florence Eiseman collection. Since the first collection was presented in 1945, the brand has received countless awards and continues to impress with its careful attention to detail. The classic designs are perfect for creating memories and may even be passed down from generation to generation.
Her well known philosophy was that one should see the child first and not the clothing. Clothes should simply highlight the natural beauty of a child. Generations of children dressed in her designs confirm that she was right about this. Celebrities like members of the Kennedy family, Elizabeth Taylor and Princess Grace of Monaco dressed their children in her clothes.
She was a stickler for good workmanship and use of quality fabrics. Early features of her designs included hand sewn hems, French seams, hand rolled edges and collars framing the face. Ten years after launching her first collection, she was a recipient of a Nieman Marcus award for her contribution to fashion for children. The Milwaukie Art Museum did a retrospective of her work in 1985.
The brand has remained successful and is still going strong today. When Florence retired from daily involvement due to ill health, Teri Shapiro, her head designer, continued to nurture the brand. She was the first non-Eiseman to become an officer in the company. She said that when designing the clothing, it has always been important to keep designs fresh and trendy without losing the classic look of the brand.
The range has expanded over the years to include swimwear, play clothes and knitwear. It has also extended its range of baby clothes, including a variety of dresses, bloomers and rompers in cool and comfortable cotton blends. Fabrics are patterned with prints and stripes and are still embellished with delightful appliques which are a signature of the brand.
The clothing is still designed in Milwaukie and has been available for years at specialty stores. However, now mothers worldwide are able to dress their children in these clothes as they can be purchased from many online stores. One can examine the many different items on offer, searching according to size, color, type and gender.
Items are lined and machine washable. Many of them are reversible, such as a multicolored seersucker dress. A little one dressed in one of the striped dresses and bloomers with bows, teamed with one of the floppy seersucker hats with floral details, will stand out in a crowd. For little girls, a classic navy and white striped dress with the flower pin at the waist is trendy and sweet at the same time.
The right outfit for every child and occasion can be found amongst the Florence Eiseman collection. Since the first collection was presented in 1945, the brand has received countless awards and continues to impress with its careful attention to detail. The classic designs are perfect for creating memories and may even be passed down from generation to generation.
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