When it comes to advertising, appearances are some of the most important elements to consider. This goes for just about any business that is looking to market itself to the masses, regardless of how long it has been in existence. In this case, McDonalds has taken a different direction in regards to marketing and it is one that manufacturers of trailer wraps will be able to recognize as well. With this said, why is it that McDonald's recent campaign has been able to stand out as much as it has?
According to an article on AdWeek, McDonalds put up a rather simplistic billboard with specific designs. For the longest time, McDonalds has been focused on showcasing its food products more so than anything else, which is understandable given the industry that the company belongs to. However, this particular campaign is one that does not incorporate images of food but rather emoji-like icons. In short, simplistic graphics were what McDonalds believed to be the best bet.
Another factor to keep in mind is that these billboards are located in France alone; they are not stationed in any other area of the world. With that said, the billboards in question have been placed in more than 2,700 different locations, which is more than noteworthy. This also goes to show that McDonalds is willing to go all the way with this particular move. It seemed like McDonalds had no choice on the matter, given the fact that marketing methods must change as time progresses.
After reading up on this report, I believe it goes without saying why it was that McDonalds decided to take this effort in terms of marketing. JMR Graphics, as well as other companies, can talk about the importance of smart visuals, which is why I feel like emoji-like images are rather fitting. In addition, McDonalds is such a popular brand that the general public will be able top piece together what it is that these emojis are attempting to get across. I wouldn't be surprised if more vehicle and trailer wraps, in addition to other billboards, follow up on this.
I believe that this particular marketing method will be able to help McDonalds in due time. Keep in mind that the usage of smaller, simpler images has been able to help other brands in the past; it wouldn't be out of the question to believe that they can help McDonalds just as well, if not more so. As referenced earlier, France is the only country that is going to be treated to these billboards. Who is to say that this can't change, though, in order to include other places? Of course, this may be dependent on the long-term success of this particular endeavor.
According to an article on AdWeek, McDonalds put up a rather simplistic billboard with specific designs. For the longest time, McDonalds has been focused on showcasing its food products more so than anything else, which is understandable given the industry that the company belongs to. However, this particular campaign is one that does not incorporate images of food but rather emoji-like icons. In short, simplistic graphics were what McDonalds believed to be the best bet.
Another factor to keep in mind is that these billboards are located in France alone; they are not stationed in any other area of the world. With that said, the billboards in question have been placed in more than 2,700 different locations, which is more than noteworthy. This also goes to show that McDonalds is willing to go all the way with this particular move. It seemed like McDonalds had no choice on the matter, given the fact that marketing methods must change as time progresses.
After reading up on this report, I believe it goes without saying why it was that McDonalds decided to take this effort in terms of marketing. JMR Graphics, as well as other companies, can talk about the importance of smart visuals, which is why I feel like emoji-like images are rather fitting. In addition, McDonalds is such a popular brand that the general public will be able top piece together what it is that these emojis are attempting to get across. I wouldn't be surprised if more vehicle and trailer wraps, in addition to other billboards, follow up on this.
I believe that this particular marketing method will be able to help McDonalds in due time. Keep in mind that the usage of smaller, simpler images has been able to help other brands in the past; it wouldn't be out of the question to believe that they can help McDonalds just as well, if not more so. As referenced earlier, France is the only country that is going to be treated to these billboards. Who is to say that this can't change, though, in order to include other places? Of course, this may be dependent on the long-term success of this particular endeavor.
About the Author:
Go to JMR Graphics if you have any questions about the extent of durability connected to trailer wraps.
No comments:
Post a Comment